Ansell Condoms Case Study Essay

uncertainty 2 What be the pros and cons for Ansell acquiring a European contention? In your opinion, is it a good idea? ProsAnsell volition be adapted to get a great share of the market in Europe. acquiring a new federation in Europe allow help to reach their portfolio. They should be able to affix their make out of recognisable brands. Ansell will be able to acquire the new companies existing contracts and contacts. It will help to create a decline of everywherecapacity in the indus fork up. Increase sales/revenue.ConsIt was mentioned that the companies that Ansell are thinking about taking everyplace are in some financial difficulty at the moment so Ansell will have to take on that difficulty. There is an increased change of transaction cuts.It will be hard for Ansell so see all of the hidden liabilities the company may possess. Ansell will more than plausibly have to pay goodwill for the acquisition. terminalOverall in my opinion it would be a good idea for Ansell to emphasise and acquire a European competitor because although there is some financial riskiness and it could be a difficult transit I think that the pros that I mentioned supra will outweigh the potential cons. Ansell will need to get a outline in place to make legitimate that the takeover goes as smoothly as possible.Learning Points* Condom market is exceedingly war-riddenThis case study shows us that the condom market is extremely competitive with five main companies competing with each different and a large number of smaller companies continually trying to gain a greater market share.* Acquisition of European competitor good for AnsellIt would be a good idea for Ansell to take over one of their smaller European competitors to try and increase their market share and increase their number of recognisable brands around the world.